Tech and Business

Human Resources 2, Oct, 2025

Blog, Business Updates, Service Post, Tech and Business

Welcome to the heart of what drives us. In this video, you’ll get an inside look at who we are, why we exist, and how we aim to do business differently — with purpose, transparency, and impact.

What You’ll Discover

Our founding story: the moment we realized there was a better way to serve businesses

The problems we saw in the industry — inflated licensing margins, confusing pricing, and impersonal consulting

How TrueNorth is built around a client-first model that also gives back to the community

Why It Matters for You

By watching this, you learn more than just our origin — you get insight into how we operate, why we value authenticity, and how that philosophy translates into real savings and better outcomes for our clients.

Human Resources 15, Aug, 2025

Tech and Business

How AI and Cloud Tools Are Transforming SMB Operations

Image suggestion: An illustration of AI icons connected to cloud servers.

The Shift is Already Happening
In 2025, small and mid-sized businesses (SMBs) are no longer asking if they should adopt AI and cloud technology — they’re asking how fast. From marketing to customer service, AI tools are becoming critical for staying competitive.

Where AI Fits In
AI-powered solutions can automate repetitive tasks, analyze customer data for better decision-making, and even assist in product development. Imagine:

Automating responses to common customer questions.
Predicting inventory needs based on sales patterns.
Drafting first versions of marketing materials.

The Cloud Advantage
Cloud platforms like Microsoft 365 and Google Workspace allow SMBs to scale their operations without major upfront costs. Plus, they enable teams to work from anywhere — a flexibility that’s now a business necessity.

How TrueNorth Helps
Through partners like Pax8 and Sherweb, we provide licenses for these platforms at a significantly more affordable rate than traditional providers by significantly reducing the marked up pricing you would pay going through other suppliers — without sacrificing support or features.

Bottom Line
Adopting AI and cloud tools isn’t just about tech. It’s about growth, efficiency, and keeping pace with your competition.