Welcome to the heart of what drives us. In this video, you’ll get an inside look at who we are, why we exist, and how we aim to do business differently — with purpose, transparency, and impact.

What You’ll Discover

Our founding story: the moment we realized there was a better way to serve businesses

The problems we saw in the industry — inflated licensing margins, confusing pricing, and impersonal consulting

How TrueNorth is built around a client-first model that also gives back to the community

Why It Matters for You

By watching this, you learn more than just our origin — you get insight into how we operate, why we value authenticity, and how that philosophy translates into real savings and better outcomes for our clients.